Commander Edward John Smith's career had been a remarkable example of how a man from a humble background could get far in the world. Born to a working-class family in the landlocked Staffordshire Potteries, he went to sea at the age of 17 and rose rapidly through the ranks of the merchant navy, serv[...]

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book p[...]